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How do we do things around here?

How do we do things around here?

It’s obvious that we do things a little different around here and we wouldn’t want it any other way. 

When we first started in 2011, we just did what we were good at to survive the start-up years. But, as we grew (and I became a mom), it was clear that we were carving a new path for delivering legal services (truly). As momentum built up, there was something that was missing from the strategy of how we operate our business. There were people who fit the way we do things, and then there were not. But what was it? What was attracting or repelling certain people?

Last summer, I decided to invest in figuring that out. As a team, we sat around our big boardroom table, and brainstormed hundred’s of words and phrases about what it means to be quintessentially “paperclippy” and why people love (and some hate) us. That’s okay, we aren’t here to impress or have everyone love us, but for those that we “clip” with, we’re all in and will continue to be that way.

With all those words, we grouped them into the core of who we are and out came our values! After sitting with them for a few months and trying them on for size, we got it down to something that means someting to us and how we do things around here:

We have been doing things this way for so long, but it was so fulfilling and such a relief to define them. Now for the hard part of pushing these in every moment and touchpoint! We’re excited for the start of this journey.

**ELIZABETH MAH
**Lawyer-Founder,
Paperclip Law

Business & Startups Fraser Valley North Vancouver Squamish Team Legal Counsel Vancouver